Marketing Strategy 101: A 7-Step Plan for Beginners
A marketing strategy is an overarching guide to how your business positions and promotes itself to reach your company goals.Nov 13, 2023
Erik Mathes
SEO Content Strategy Consultant, Freelance Writer, and Creator AT Erik’s Guide
Erik Mathes is an SEO content strategy consultant, copywriter, and content creator with 12+ years of experience writing and executing SEO and content marketing strategies for B2B and B2C companies, including MasterCard, Oracle, AWAY, VistaPrint, and Unilever. As a freelance journalist (and former professional chef), Erik has contributed articles, reviews, and recipes to BuzzFeed, USA Today, HuffPost, and more.
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