Keyword Research for SEO: What It Is & How to Do It
Keyword research is the process of finding & analyzing what relevant audiences search for in search engines.Jun 25, 2024
Rachel Handley
Senior Content Writer AT Semrush
Rachel has been a digital marketer for over 11 years. Having worked both in-house and agency-side, she has a wide range of experiences to draw on in her writing. She specializes in creating beginner-friendly articles on topics including keyword research, on-page SEO, and content creation.
Expertise
- content writing
- content strategy
- keyword research
- on-page seo
Education
- BA in Linguistics
Author
Why Is SEO Important? 10 Reasons It Matters
SEO is important because it can improve your business’s organic visibility in search engine results pages.Jun 24, 2024
Google Knowledge Graph: What It Is & Why It Matters
Google’s Knowledge Graph is a database that Google uses to provide factual information in search results.Jun 24, 2024
Outbound Links: What Are They & Do They Help SEO?
Outbound links are hyperlinks that point from one website to another website. Learn how they affect SEO.Jun 20, 2024
Contributor
How to Format Blog Posts: 7 Tips to Boost Engagement
Make your articles easier to digest and improve conversions with these 7 blog post format tips.Jun 26, 2024
Keyword Strategy in SEO: What It Is & How to Create One
A keyword strategy defines the search engine queries you want to rank for and how you‘ll target them.Jun 26, 2024
Topic Clusters for SEO: What They Are & How to Create Them
SEO topic clusters are groups of webpages used to establish authority around a particular subject.Jun 25, 2024
Local SEO: What Is It & How to Do It
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.Jun 25, 2024