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PBJ Marketing
New York, New York, United States
Washington, District of Columbia, United States
10-49
2011
At PBJ Marketing, we aim to be the trusted advisor our clients turn to for deep insights into their business. We provide a comprehensive range of digital marketing services, from SEO and PPC to social media and content strategy, leveraging our expertise to craft solutions that resonate with your unique needs.
Working closely with our clients, we combine thorough quantitative and qualitative research to ensure our digital strategies are both data-driven and tailored for sustainable growth. Our success stems from a perfect blend of creativity and technology, integrating insightful analysis with meticulous planning to execute strategies that create impactful and cohesive online experiences.
Unlike typical digital marketing agencies, which often resemble high-volume production lines managing numerous accounts, we choose a different path. Our strategists manage fewer accounts to dedicate more time to understanding every facet of your businessβyour customers, competitors, value propositions, past advertising efforts, market trends, and strategic objectives.
This focused approach ensures that we truly grasp the challenges and opportunities your business faces, enabling us to deliver genuinely customized digital marketing solutions. Moreover, our pragmatic, objective selection process for client partnerships ensures a good fit, allowing us to promiseβand deliverβexceptional results right from the start.
$600,000
2024
12 months
Challenge
Arrow Lift is one of the premier providers of home elevators and mobility solutions in California, Minnesota, Wisconsin, Iowa, Ohio, and the surrounding states. The biggest challenge Arrow Lift faced was generating quality leads for their niche product within their markets.
Solution
Our approach was to maximize reach within all markets by expanding brand awareness and changing the type of keyword match to their search campaigns. Raising brand awareness included targeting homeowners who purchase related products, launching new campaigns to reach users on different platforms, and
Result
Our marketing strategies have driven a 22% increase in year-over-year sales and a 70% reduction in CPA, demonstrating improved efficiency. Additionally, our targeted campaigns have resulted in a 24% increase in qualified leads, boosting our growth potential and operational effectiveness.
$200,000
2022
12 months
Challenge
Acuantia is one of the world's largest suppliers of water, chemical, vertical, and septic tanks. Unhappy with their recent performance, we were tasked with helping them to achieve the monthly revenue goals at their stores around the country by increasing inbound calls and facilitating offline sales.
Solution
Using client data, we were able to identify the top selling SKUs and seasonal trends to create dedicated shopping campaigns using Performance Max. Additionally we used geo-targeted Google Display and Facebook campaigns around the storefronts to drive in store sales.
Result
Our marketing efforts led to a 55.28% increase in sales and a 30.52% boost in ROAS, showing more effective ad spending. Additionally, total phone calls rose by 15.70%, indicating heightened customer engagement and interest in our offerings.
$500,000
2023
12 months
Challenge
Yale Medicine is the clinical practice of the Yale School of Medicine. They are the largest academic multi-specialty practice in New England. For our first engagement with Yale Med, we focused on their Fertility Clinic which was no where to be found on SERPs and seeing dwindling traffic.
Solution
To increase awareness and drive traffic to the Fertility Clinic's website, we leverage both Facebook and Google to run brand awareness campaigns. On Facebook, we targeted people showing an interest in parenting and fertility, while on Google we served ads on high volume yet relevant keywords.
Result
Facebook Campaign: -2M+ Impressions and a record-breaking 7,500+ Clicks to the Fertility Clinic's website -Industry low $3 CPC Google Search Marketing: -250,000+ Impressions -Industry-low $1.70 CPC -60% Increase in average session duration
The PBJ Marketing team is very professional, dedicated, and patient. Compared to the previous agencies and freelancers with which I have worked, PBJ took a lot of the day-to-day burden off of us and, as a result, I was able to shift my teamβs focus to the broader business strategy and outcomes.
PBJ are hands down the BEST digital strategy and marketing firm we have had the pleasure of working with. From day 1, they were always so attentive, took the time to get to know our needs and wants, they took the time to educate themselves about our work and priorities, and were extremely attentive to deadlines. Their communication with our team was always clear and always had a response within 24 hours or less. They treat their clients like family and that is why we will continue to use them to help promote or social justice trainings and resources.
PBJ really helped garnering awareness in the marketplace for my brand and clients. The process was very in-depth and the communication on-going to help me fully understand how to position my brand. Highly recommend.
PBJ Marketing did a great job for our E-Commerce PPC Campaigns. The entire team is very knowledgeable. Highly recommended digital marketing agency.
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Paid media management for nonprofits.
BlueWing is a digital marketing agency founded in 2016 that specializes in helping nonprofits scale impact using paid search and social media.
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